What technologies and marketing strategies do institutions use to target and distribute products to audiences?

post case studies of specific artists on your blog using key terminology.
detail what your selected record label does and why they use this particular strategy.

• use of internet social sites (Facebook, Myspace, Youtube) bbecause they've targetting an audiencce that use these sites frequently.
• Print advertisements in magazines and newpapers.
• TV performances on shows such as Jonathan Ross
• Viral Marketing like online games that audiences pass on to their friends.

http://www.biffyclyro.com/ - The main page features many different advertisements, the first one that you can see is an animated banner that features four different advertisements for things such as merchandise, albums, festivals and a very own social Biffy site were fans can upload their own photos from gigs. Next to this is a video box which features the latest videos from Biffy Clyro. Additionally, there is a 'Biffy In Ya Inbox' newsletter form to fill out which can be linked with your Facebook account. There is also a list of products from their store and a list of upcoming gigs. Moreover, there is a live feed from their official Twitter page.

http://www.edsheeran.com/ - As soon as you open the site there is a javascirpt pop up advertising Ed Sheeran's new single as well as an embedded YouTube link. The site shares a lot in common with the Biffy Clyro website, as it also has the optional newsletter in which users can connected with Facebook; a list a products from it's online merchandise store; and a live Twitter feed.