Marrakesh Records - Survey

MUSIC CONSUMPTION REMAINS UBIQUITOUS WITHIN THEE AGE GROUP
Which of the following have you done in the last 3 months?
                                                                  orginal stats...                                              
watched a music video online - 100%         75%
bought a CD - 50%                                    70%
listened to music on your ipod - 70%           62%
burnt a CD - 8%                                         55%
bought a music download  40%                   52%
playd a music game on a console -50%       45%
(eg singstar or guitar hero)

MP3 PLAYERS ARE THE MOST WIDELY USED DEVICE
Which of these devices have you used to listen to music in the last week?
                                                                original stats...
IPOD/MP3 player - 95%                         81%
computer (laptop or destop) - 75%          80%
radio - 75%                                             71%
tv (to listen/watch music) - 95%                68%
CD player - 65%                                     59%
mobile phone - N/A                                  54%
record player  - 8%                                  9%
tape-cassette player - 0%                         8%

RADIO IS THE MOST IMPORTANT MEDIUM FOR FINDING OUT ABOUT NEW BANDS/ARTISTS
where would you say that you usually find out about new bands/artists that you like?
                                                                                         original stats...
social media - 85%
listening to the radio - 85%                                                 67%
your friends - 70%                                                             63%
watching MTV or other music channels - 85%                    49%
reading general interest newspapers/magazines - 20%         21%
TV shows like the X-factor - 70%                                     18%
reading music magazines - 10%                                          17%
reading music blogs - 5%                                                   14%

YOUTUBE IS THE WEBSITE USED MOST BY THIS AGE GROUP
which website would you usually visit first to check out a new band/artist?
                                                          original stats...
youtube - 100%                                 38%
myspace - 0%                                    15%
the band's own website - 40%            15%
facebook - 70%                                 8%
NME - 5%                                        4%
LAST.FM - 0%                                 4%
yahoo music - 0%                              2%
bebo - 0%                                         2%
msn - 0%                                           2%
MP3 blogs  0%                                  1%
twitter - 70%
spotify - 20%

66% OF THOSE WHO EXPRESSED A VIEW FEEL IT IS MORALLT ACCEPTABLE TO DOWNLOAD MUSIC FOR FRE FROM THE INTERNET
do you feel it is morally acceptable to download music for free from the internet?

34% said NO - bands arent rich overnight. Prevents new music.

66% said YES - its taking money from people who are already wealthy, its too easy, feel invisible.

PIRACY (you cant eliminate piracy)
People who download because they can, they may not necessarily go out and buy music if they couldnt download.

63% OF THIS AGE GROUP HAVE DOWNLOADED MUSIC ILLEGALLY
have you ever downloaded music illegally from the internet?

37% said NO
63% said YES

Free music can be a marketing scheme. Can be an insentive to go and buy music.

70% OF THOSE WHO EXPRESSED A VIEW DO NOT FEEL GUILTY ABOUT DOWNLOADING MUSIC FOR FREE FROM THE INTERNET
do you feel guilty if you download music fo free from the internet?

70% said NO - already made millionaires then no.
30% said YES - depending on the band, new music/up and coming.

61% OF THE AGE GROUP DO NOT FEEL THEY SHOULD HAVE TO PAY FOR THE MUSIC THEY WANT TO LISTEN TO ON THE INTERNET
do you feel you should have to pay for the music you want to listen to?

YES for an album     39% YES ----------- NO 61%     NO for youtube and lastfm for example.

What technologies and marketing strategies do institutions use to target and distribute products to audiences?

post case studies of specific artists on your blog using key terminology.
detail what your selected record label does and why they use this particular strategy.

• use of internet social sites (Facebook, Myspace, Youtube) bbecause they've targetting an audiencce that use these sites frequently.
• Print advertisements in magazines and newpapers.
• TV performances on shows such as Jonathan Ross
• Viral Marketing like online games that audiences pass on to their friends.

http://www.biffyclyro.com/ - The main page features many different advertisements, the first one that you can see is an animated banner that features four different advertisements for things such as merchandise, albums, festivals and a very own social Biffy site were fans can upload their own photos from gigs. Next to this is a video box which features the latest videos from Biffy Clyro. Additionally, there is a 'Biffy In Ya Inbox' newsletter form to fill out which can be linked with your Facebook account. There is also a list of products from their store and a list of upcoming gigs. Moreover, there is a live feed from their official Twitter page.

http://www.edsheeran.com/ - As soon as you open the site there is a javascirpt pop up advertising Ed Sheeran's new single as well as an embedded YouTube link. The site shares a lot in common with the Biffy Clyro website, as it also has the optional newsletter in which users can connected with Facebook; a list a products from it's online merchandise store; and a live Twitter feed.