MUSIC CONSUMPTION REMAINS UBIQUITOUS WITHIN THEE AGE GROUP
Which of the following have you done in the last 3 months?
orginal stats...
watched a music video online - 100% 75%
bought a CD - 50% 70%
listened to music on your ipod - 70% 62%
burnt a CD - 8% 55%
bought a music download 40% 52%
playd a music game on a console -50% 45%
(eg singstar or guitar hero)
MP3 PLAYERS ARE THE MOST WIDELY USED DEVICE
Which of these devices have you used to listen to music in the last week?
original stats...
IPOD/MP3 player - 95% 81%
computer (laptop or destop) - 75% 80%
radio - 75% 71%
tv (to listen/watch music) - 95% 68%
CD player - 65% 59%
mobile phone - N/A 54%
record player - 8% 9%
tape-cassette player - 0% 8%
RADIO IS THE MOST IMPORTANT MEDIUM FOR FINDING OUT ABOUT NEW BANDS/ARTISTS
where would you say that you usually find out about new bands/artists that you like?
original stats...
social media - 85%
listening to the radio - 85% 67%
your friends - 70% 63%
watching MTV or other music channels - 85% 49%
reading general interest newspapers/magazines - 20% 21%
TV shows like the X-factor - 70% 18%
reading music magazines - 10% 17%
reading music blogs - 5% 14%
YOUTUBE IS THE WEBSITE USED MOST BY THIS AGE GROUP
which website would you usually visit first to check out a new band/artist?
original stats...
youtube - 100% 38%
myspace - 0% 15%
the band's own website - 40% 15%
facebook - 70% 8%
NME - 5% 4%
LAST.FM - 0% 4%
yahoo music - 0% 2%
bebo - 0% 2%
msn - 0% 2%
MP3 blogs 0% 1%
twitter - 70%
spotify - 20%
66% OF THOSE WHO EXPRESSED A VIEW FEEL IT IS MORALLT ACCEPTABLE TO DOWNLOAD MUSIC FOR FRE FROM THE INTERNET
do you feel it is morally acceptable to download music for free from the internet?
34% said NO - bands arent rich overnight. Prevents new music.
66% said YES - its taking money from people who are already wealthy, its too easy, feel invisible.
PIRACY (you cant eliminate piracy)
People who download because they can, they may not necessarily go out and buy music if they couldnt download.
63% OF THIS AGE GROUP HAVE DOWNLOADED MUSIC ILLEGALLY
have you ever downloaded music illegally from the internet?
37% said NO
63% said YES
Free music can be a marketing scheme. Can be an insentive to go and buy music.
70% OF THOSE WHO EXPRESSED A VIEW DO NOT FEEL GUILTY ABOUT DOWNLOADING MUSIC FOR FREE FROM THE INTERNET
do you feel guilty if you download music fo free from the internet?
70% said NO - already made millionaires then no.
30% said YES - depending on the band, new music/up and coming.
61% OF THE AGE GROUP DO NOT FEEL THEY SHOULD HAVE TO PAY FOR THE MUSIC THEY WANT TO LISTEN TO ON THE INTERNET
do you feel you should have to pay for the music you want to listen to?
YES for an album 39% YES ----------- NO 61% NO for youtube and lastfm for example.
Monday, 12 March 2012
Friday, 9 March 2012
What technologies and marketing strategies do institutions use to target and distribute products to audiences?
post case studies of specific artists on your blog using key terminology.
detail what your selected record label does and why they use this particular strategy.
http://www.edsheeran.com/ - As soon as you open the site there is a javascirpt pop up advertising Ed Sheeran's new single as well as an embedded YouTube link. The site shares a lot in common with the Biffy Clyro website, as it also has the optional newsletter in which users can connected with Facebook; a list a products from it's online merchandise store; and a live Twitter feed.
post case studies of specific artists on your blog using key terminology.
detail what your selected record label does and why they use this particular strategy.
- use of internet social sites (Facebook, Myspace, Youtube) bbecause they've targetting an audiencce that use these sites frequently.
- Print advertisements in magazines and newpapers.
- TV performances on shows such as Jonathan Ross
- Viral Marketing like online games that audiences pass on to their friends.
http://www.edsheeran.com/ - As soon as you open the site there is a javascirpt pop up advertising Ed Sheeran's new single as well as an embedded YouTube link. The site shares a lot in common with the Biffy Clyro website, as it also has the optional newsletter in which users can connected with Facebook; a list a products from it's online merchandise store; and a live Twitter feed.
Tuesday, 17 January 2012
Universal Music and Domino Records
Universal Music Group (UMG) is an American music group, the largest of the "big three" record companies by its commanding market share and its multitude of global operations. Universal Music Group is a wholly owned subsidiary of French media conglomerate Vivendi.
Universal Music Group owns a music publisher, Universal Music Publishing Group, which became the world's largest following the acquisition of BMG Music Publishing in May 2007.
Domino Recording Company, generally known as Domino, is an independent record label based in London. There is also a wing of the label based in the United States, releasing Domino artists' music from the label's Brooklyn offices and run by Kris Gillespie, as well as a German division called Domino Deutschland and a French division called Domino France. In addition, Stephen Pastel presides over the subsidiary label Geographic Music, which releases more unusual British and World music. In 2011, the company announced that it was beginning a book publishing division, The Domino Press.
Recent high profile releases from Franz Ferdinand, Arctic Monkeys, and The Kills have only acted as a catalyst to this, and Domino is now one of the longest running and most successful independent record labels in the UK.
Domino celebrated their first UK #1 album in October 2005 with Franz Ferdinand's You Could Have It So Much Better, and their first UK #1 single with Arctic Monkeys' "I Bet You Look Good on the Dancefloor" later that same month.
Universal Music Group owns a music publisher, Universal Music Publishing Group, which became the world's largest following the acquisition of BMG Music Publishing in May 2007.
Domino Recording Company, generally known as Domino, is an independent record label based in London. There is also a wing of the label based in the United States, releasing Domino artists' music from the label's Brooklyn offices and run by Kris Gillespie, as well as a German division called Domino Deutschland and a French division called Domino France. In addition, Stephen Pastel presides over the subsidiary label Geographic Music, which releases more unusual British and World music. In 2011, the company announced that it was beginning a book publishing division, The Domino Press.
Recent high profile releases from Franz Ferdinand, Arctic Monkeys, and The Kills have only acted as a catalyst to this, and Domino is now one of the longest running and most successful independent record labels in the UK.
Domino celebrated their first UK #1 album in October 2005 with Franz Ferdinand's You Could Have It So Much Better, and their first UK #1 single with Arctic Monkeys' "I Bet You Look Good on the Dancefloor" later that same month.
Monday, 16 January 2012
Case Study
Research a major record company and include a couple of artists that belong to that record company and a UK independant record label.
3 Major Record Labels (5% of the market)
Warner
Sony
Universal
1000s of Independant Record Labels
3 Major Record Labels (5% of the market)
1000s of Independant Record Labels
Def Jam used to be an independant record label, however it was bought by Universal, therefore it is now a subsidiary label.
Some independant labels also may seem major just because they're large scale, however this is not the case. For example, Domino Records have signed artists like Arctic Monkeys and Franz Ferdinand, but Domino are still an independant label.
Friday, 13 January 2012
Past Questions
Jan 2009: Production and distribution methods.
June 2009: Importance of technological convergence to audiences and institutions.
Jan 2010: Domination of global institution selling to national audiences - agree/disagree.
June 2010: Significance of continuing development of digital technology for audience and institution.
Jan 2011: Issues raised by media ownership in production and exchange of texts.
June 2009: Importance of technological convergence to audiences and institutions.
Jan 2010: Domination of global institution selling to national audiences - agree/disagree.
June 2010: Significance of continuing development of digital technology for audience and institution.
Jan 2011: Issues raised by media ownership in production and exchange of texts.
Institutions and Audiences
Institution
- Record label, promoters
Audience
- Comsume music, physical sales (CDs), downloads, merchandising, tour tickets
- Record label, promoters
Audience
- Comsume music, physical sales (CDs), downloads, merchandising, tour tickets
Wednesday, 4 January 2012
Music Industry Terminology
Convergence of Technology
- The change from analogue to digital.
Convergence of Industry Activity
- Things that used to be seperate idustries now share commonalities. Such as television, phone and music.
Synergy
- Two or more industries combine to produce a result that they can't achieve by themselves. e.g. Take That music in the Morrisons ardert; the soundtrack to the Tony Hawk games.
Conglomerate
- A company of companies, such as Sony. They have small sister companies for different parts of the industries.
Globalisation
- The industry operating on a global scale. Record label selling it's products on a worldwide basis
Analogue Music
-The vinyl and tape era of music. More than one output
Digitalisation
-The process of converting analagoue to digital, e.g. from vinyl and tapes to CDs and mp3s. Happened around 1984. Only two outputs (binary code).
Vertical Integration
-The merger or takeover of companies operating at different stages of the production/distribution process
Horizontal Integration
-Absorption into a single firm of several firms involved in the same level of production and sharing resources at that level. Such as Sony Music as they own a number of record labels such as Epic, Columbia, Arista
Major Record Label
-The music industry (or music business) sells compositions, recordings and performances of music. Such as Sony, Universal and Warner
Subsidiary Label
-Smaller/sister labels such as the record label Sony Music owns the seperate labels such as Epic, Arista and Columbia. These smaller labels within the horizontal integration are the subsidiary labels
Independant Label
-An independent record label (or indie record label) is a record label operating without the funding of or outside the organizations of the major record labels. Indie record labels are where a great number of bands and musical acts get a start, and where many find their success
Niche Audience
-The targeting of sa small but significant group of consumers with a media product directed specifically at their interests. Usually work best on a global scale
Mainstream Audience
-Mainstream is, generally, the common current of thought of the majority. However, the mainstream is far from cohesive; rather the concept is often considered a cultural construct
Fans
-A person who has a strong interest in or admiration for a particular sport, art form, or famous person
Active audiences
-Audience members who already are interested in an organization, issue, or cause. Instead of waiting to receive information on it, they seek it out from many sources and when doing so, they speak as well as listen
Audiophiles
-A hi-fi enthusiast. Early adopters of music and audio technology
Early Adopters
-Early adopters of music and audio technology, the first people that buy new things because they're new. Such as people who wait outside for a game to be released
Consumption
-The using up of a resource
Web 2.0
-The second generation of the web, it's interactive. Like YouTube, Blogspot and Facebook
Meta-tags / personalisation
-The information within the mp3 such as genre, release year, company. This is mostly noticible within iTunes and an iPod.
Download
-Copy (data) from one computer system to another or to a disk
Streaming
-(of data) Transmitted in a continuous stream while earlier parts are being used
Peer to Peer
-The distribution of a form of media that is shared between active participents over a network. It's like a spider web of computers. e.g. downloading from programs such as Napster or Limewire
Piracy
-A practice of theft and bootlegging
Portability / miniturisation
-The act of making on a greatly reduced scale
Multi-track
-They allow performers to record one track, then hear it played back while they play along onto a second
Sampling
-The technique of digitally encoding music or sound and reusing it as part of a composition or recording
Digital Audio Workstation (DAW)
-A computer based setup for editing material. Such as a computer with MIDI input and output, as well as the software used to edit this like Cubase or Audacity
A&R - Artists and Repertoire
-Artists and repertoire (A&R) is the division of a record label that is responsible for talent scouting and overseeing the artistic development of recording artists
Record Deal - Contract - Royalties
-A recording contract (commonly called a record deal) is a legal agreement between a record label and a recording artist (or group), where the artist makes a record (or series of records) for the label to sell and promote
Distribution
-The action or process of supplying goods to stores and other businesses that sell to consumers
Plugging / Marketing
-The action or business of promoting and selling products or services, including market research and advertising
- The change from analogue to digital.
Convergence of Industry Activity
- Things that used to be seperate idustries now share commonalities. Such as television, phone and music.
Synergy
- Two or more industries combine to produce a result that they can't achieve by themselves. e.g. Take That music in the Morrisons ardert; the soundtrack to the Tony Hawk games.
Conglomerate
- A company of companies, such as Sony. They have small sister companies for different parts of the industries.
Globalisation
- The industry operating on a global scale. Record label selling it's products on a worldwide basis
Analogue Music
-The vinyl and tape era of music. More than one output
Digitalisation
-The process of converting analagoue to digital, e.g. from vinyl and tapes to CDs and mp3s. Happened around 1984. Only two outputs (binary code).
Vertical Integration
-The merger or takeover of companies operating at different stages of the production/distribution process
Horizontal Integration
-Absorption into a single firm of several firms involved in the same level of production and sharing resources at that level. Such as Sony Music as they own a number of record labels such as Epic, Columbia, Arista
Major Record Label
-The music industry (or music business) sells compositions, recordings and performances of music. Such as Sony, Universal and Warner
Subsidiary Label
-Smaller/sister labels such as the record label Sony Music owns the seperate labels such as Epic, Arista and Columbia. These smaller labels within the horizontal integration are the subsidiary labels
Independant Label
-An independent record label (or indie record label) is a record label operating without the funding of or outside the organizations of the major record labels. Indie record labels are where a great number of bands and musical acts get a start, and where many find their success
Niche Audience
-The targeting of sa small but significant group of consumers with a media product directed specifically at their interests. Usually work best on a global scale
Mainstream Audience
-Mainstream is, generally, the common current of thought of the majority. However, the mainstream is far from cohesive; rather the concept is often considered a cultural construct
Fans
-A person who has a strong interest in or admiration for a particular sport, art form, or famous person
Active audiences
-Audience members who already are interested in an organization, issue, or cause. Instead of waiting to receive information on it, they seek it out from many sources and when doing so, they speak as well as listen
Audiophiles
-A hi-fi enthusiast. Early adopters of music and audio technology
Early Adopters
-Early adopters of music and audio technology, the first people that buy new things because they're new. Such as people who wait outside for a game to be released
Consumption
-The using up of a resource
Web 2.0
-The second generation of the web, it's interactive. Like YouTube, Blogspot and Facebook
Meta-tags / personalisation
-The information within the mp3 such as genre, release year, company. This is mostly noticible within iTunes and an iPod.
Download
-Copy (data) from one computer system to another or to a disk
Streaming
-(of data) Transmitted in a continuous stream while earlier parts are being used
Peer to Peer
-The distribution of a form of media that is shared between active participents over a network. It's like a spider web of computers. e.g. downloading from programs such as Napster or Limewire
Piracy
-A practice of theft and bootlegging
Portability / miniturisation
-The act of making on a greatly reduced scale
Multi-track
-They allow performers to record one track, then hear it played back while they play along onto a second
Sampling
-The technique of digitally encoding music or sound and reusing it as part of a composition or recording
Digital Audio Workstation (DAW)
-A computer based setup for editing material. Such as a computer with MIDI input and output, as well as the software used to edit this like Cubase or Audacity
A&R - Artists and Repertoire
-Artists and repertoire (A&R) is the division of a record label that is responsible for talent scouting and overseeing the artistic development of recording artists
Record Deal - Contract - Royalties
-A recording contract (commonly called a record deal) is a legal agreement between a record label and a recording artist (or group), where the artist makes a record (or series of records) for the label to sell and promote
Distribution
-The action or process of supplying goods to stores and other businesses that sell to consumers
Plugging / Marketing
-The action or business of promoting and selling products or services, including market research and advertising
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